For nearly three decades we've helped the world's leading brands and retailers transform strategy into physical reality. Founded in 1996. Built on trust. Proven in practice.
Founded 1996 · Lewisville, TX
We've always believed retail should do more than showcase products—it should tell a story, guide decisions, and perform in the real world.
For more than three decades, we've partnered with leading retailers and brands to transform strategy into high-impact retail environments that engage shoppers and deliver measurable results.
What began as hands-on problem solving has grown into a global retail solutions partner that guides brands from concept through rollout—and helps them move faster, scale further, and perform with precision. Today, with our 2026 acquisition of Lynx Innovation, we deliver the most complete retail execution platform our industry has seen.
In 2026 we completed our acquisition of Lynx Innovation, the Bloomington, Minnesota–based leader in technology-integrated retail experiences. Together, we are advancing the future of physical commerce—combining VIRA's manufacturing scale and global execution platform with Lynx's deep expertise in shopper engagement, integrated technology, and creative strategy.
The combined organization brings together more than 1,000 team members, expanded operations across North America, Asia, and Oceania, and a unified capability set that no single firm in our industry can match.
VIRA INSIGHT + LYNX INNOVATION · ONE INTEGRATED PLATFORM
Our values aren't decorative — they're the operating system that shapes how we partner, how we create, and how we deliver. They also happen to spell our name.
We approach work and life with enthusiasm and bring our best selves every day. Energy is what turns a project into something people remember.
Every decision serves a purpose. Every detail earns its place. We design with intention because retail at scale leaves no room for waste.
We show up for our people, our partners, and the brands and retailers we serve. Trust isn't claimed—it's earned, daily, in how we work.
Ideas matter only when they ship. We embrace bold goals and work as a team to make things happen, on time and on plan.
Respected by our clients. Envied by our competition. Trusted to deliver retail programs that other firms cannot match.
Committed to creating a successful journey with every client we serve—from concept through rollout and lifecycle support.
Where individual strengths are recognized and thoughtfully aligned. Because when talent, passion, and purpose come together, the result is work that feels seamless, inspired, and impactful.
Our leadership team brings deep expertise in domestic and import manufacturing, logistics, global supply chains, technology integration, and large-scale retail execution—and a shared commitment to the wellbeing of our people.
Guides strategy, innovation, and workplace culture. Deep expertise across domestic and import manufacturing, logistics, and global supply chains.
Leads the integrated technology and Lynx platform—custom hardware, electronics, and the systems that bring smart retail to life.
Oversees global manufacturing, supply chain, and execution—the engine that turns design into deployed reality across thousands of locations.
Architects the people, processes, and operational rigor that keep complex global programs—and a 1,000-person team—running smoothly.
From Lewisville to Bloomington, Hyderabad to Auckland, our combined organization operates across four regions and three continents—with the design, engineering, and manufacturing capacity to operate anywhere our clients sell.
At VIRA, we partner with our clients through design, engineering, and manufacturing to deliver solutions that enhance and elevate the consumer experience.
— Jeff Jones, Chief Executive Officer
Whether you're looking to partner on your next retail program or join our team of 1,000+ professionals shaping the future of physical commerce.